The website is a work in progress.

It will never be finished as the world changes, new issues emerge and entrepreneurs’ needs develop.

We want to build a community of people eager to learn and share knowledge with a curiosity that can overcome any boundary.

Richard Bostock is the principle author of the website and in his 35+ years as a Management & Strategy Consultant, he has seen business success, failure, and everything in between.

His career has seen him manage large turnarounds for some major brands, consult on international development with the United Nations, train senior management teams across the globe and help dozens of start-ups to scale and flourish.

Today Richard’s focus is on creating sustainable solutions for start-ups and growing organisations at all stages of development.

The website is deliberately simple and plain in design.

We have experimented with AI models to construct fancy graphics and layouts. We’ve found that often the outcomes are confusing and distracting from the core messages. Some have produced little more than “word soup”.

We recognise the importance of AI and will continue to experiment and trial ways to improve our content and presentation styles but this first version of the website is just basic material with (we hope) clear navigation and coherence.

We’re using bite sized elements which will often flow from an overview of each main topic.

The menu structure enables you to jump in and out to suit your needs and learning style.

Let us know if you like or dislike the whole approach or elements. We’re always listening and learning.

If you like what you see please subscribe and we will keep you up to date on updates, new content as well as sending you a regular newsletter – but we will try not to pester you and you can unsubscribe whenever you wish.

Please spread the word and let colleagues and friends know about us.

If you have any questions or want us to help with any specific issues please use the Contact Form or email us direct to info@changing-odds.com.

We will respond as quickly as possible.

You can also check out the book Changing the Odds – an entrepreneur’s guide to success. The book is closely linked to the website and underpins much of the thinking and content.